No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2

In part 1 of this series, we talked about the origins of good marketing, how SEO fits into modern marketing, why it’s the most dependable and consistent form of quality lead generation, and (most importantly) how to start your SEO machine.

Today, we’re diving into the last two levels that will take you from just generating leads to collecting a return on your leads (revenue).

Here are the four levels:

1. High Level (search terms, PPC terms).
2. Top of Funnel (indirect content).
3. Blog Level (relevant blog topics and lead generation tools).
4. Back End (marketing automation and database marketing).

Most marketers think of their marketing as having two distinct phases: attracting and converting.

The problem with this approach is that it leaves much to be desired on the third (and arguably most important) part of your marketing: trust building.

Based on my own experience, the most effective three-step process for a profitable marketing and lead generation system is attraction (collect the lead), trust building (earn their trust) and conversion(make the sale). Here is where this SEO formula starts to pay off.

Trust Building, Built Right In

Ideally, your prospects are searching you out. They scour the internet looking for solutions to their problems. By now, you have put together a list of the common phrases for which they’re searching (homework from part 1), and you’ve got a list of topics that attract interested prospects to your site (also homework from part 1).

Now, they read your articles, attend your webinars or otherwise consume your content and attribute the learning to you. You are the person who has helped them solve their problem (at least partially), and that generates an extraordinary amount of trust.

Contrast this with paid traffic, where the goal is to monetize as quickly as possible. I’m all for monetization, but one of the problems with it is that the leads you generate do not know you and do not trust you, which makes it hard to convert them into customers.

Never forget, your customers and clients are real people, not dollar bills; they have real problems, struggles and questions. Smart marketers offer help in trade for their prospects’ trust and attention, and only then do they offer the opportunity for the sale.

Next, let’s dive into level 3: Blog level.

Turn Visitors Into Leads

Armed with your list of PPC terms and your list of related interest terms, you can now go about creating your blog topics and “opt-in” assets.

We’ve talked about the decision patterns of your prospects, and at this level they are likely looking for buying information. Picking up the example from part 1 of this post, assume you are a digital marketing consultant from Boston.

We identified your PPC terms as follows:

• Email marketing consultant Boston
• Digital Marketing Agency
• Experienced Infusionsoft Consultant
• Landing page optimization expert

Your top-of-funnel terms include:

• How To Make Better Email Newsletters
• How To Create Profitable AutoResponder Series
• Compare Infusionsoft to Hubspot
• Case Study of Email Marketing for eCommerce Business

You’ll want to grab a pen (or open a spreadsheet) and begin crafting “opt-in” assets that can take an interested visitor and turn them into a lead. They’ve read your blog post titled, “How to Make Better Email Newsletters,” and now they want more information. This is where SEO begins to pay off.

In this case, you could have a white paper titled, “White Paper: How To Double Your Profits Using This Proven Newsletter Template.” The catch: this piece of content is “gated,” meaning the visitor must trade their contact information to download the white paper.

This is most likely not a problem, because they’ve likely searched for you on Google (using your PPC terms, such as “Email Marketing Consultant Boston”), found your site and read your articles (including “How to Make Better Email Newsletters”), and now they have trust in the fact that you are indeed the expert and are interested in helping them. They’re primed to download this white paper and become a lead.

See how this works?

Next up, you need a regimen that will maximize marketing outreach until they become a sale. That’s called “database marketing” or “back-end marketing,” and it’s Level 4 of our SEO system.

The Final Level: Turning Leads Into Money

When a lead comes into your universe, it’s important that they are segmented appropriately from the beginning. In other words, if a lead comes through the system outlined above, they are (obviously) interested in creating newsletters that create sales for their business.

Of course, you don’t want to start hitting them over the head with sales messages on unrelated topics, as they are likely to opt out. However, if someone becomes a lead off of a white paper titled, “Infusionsoft Vs. Hubspot: Pros and Cons Revealed,” then you can certainly pitch Infusionsoft, as they have shown direct interest. Segmentation is very important in making sure your SEO creates actual profits.

Autoresponder sequences can now be geared up to offer more information, more training, and sales messages specifically tailored to the type of offer the lead wants to buy. For each top-of-funnel term, you are going to need an “opt-in” offer and an autoresponder sequence specifically written for that term.

So here’s our sequence:

PPC Term > Top-Of-Funnel Content > Opt-In Asset > Custom Autoresponder

And here’s how that would look with the examples given thus far:

Email marketing consultant Boston (PPC Term) > “How to Make Better Email Newsletters” (Top of Funnel Content) > White Paper: How To Double Your Profits Using This Proven Newsletter Template (Opt-In Asset) > 12 emails directing to content and training and offers for email newsletter services

This is a powerful marketing tool for any e-commerce business. When you use your autoresponder sequences to push people back to related blog posts and content, it not only can generate more profit, but it also has the potential to further boost your SEO rankings. Think of it as a cyclical system that can be adapted to fit almost any industry.

If you have any questions related to your specific industry, please ask me on Twitter.

Check out Part 1 for more information on making SEO work and generating more traffic for your business:

• No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 1

Search Engine Optimization SEO

Website streamlining is the procedure of advancing or programming a specific site or page in such a route, to the point that it positions high on the web search tool positioning results. 

For a long time man has been in quest for new and additionally the old. The day man began noting down history, its hunt down all what happened in history developed much more. For the researcher it never finished from the earliest starting point. They are conceived with a pizzazz to hunt down something they can't live without looking off. 

 Search the numbers; you come to know the separations between nations and planets. Look the cure to help maintain people from different illnesses. Look a formula to extinguish the taste buds of your tongue. Seek a system to get the explanations for all. Scan for a machine that could help the human humankind and let do numerous things without any difficulty. 

This inquiry in present day days is currently controlled well by the web crawlers. Web search tools like Google, Yahoo, MSN/ Bing and then some. They are arranging the entire information on the Internet in a greatly improved manner to present it before the individuals who come scanning for it. 

"Search" fundamentally intends to discover, look for, search for, and investigate and so on. So it might not be excessively wrong on the off chance that you could call the internet searchers as discover motors or discovering motors as well. In any case I think the saying; hunt was picked on the grounds that it appears to have a bigger connection in correlation to alternate equivalent words. 

"Engine" is a mechanical or programming element that performs an assignment to provide for you a transformed yield. The product motors or the internet searchers prepare the site pages and sites in a more sorted out way to rate them for pertinence for different pivotal words. With the goal that when individuals hunt down a specific magic word, the web searches tools present those pages which have been sorted crosswise over for those pivotal words. 

"Optimization" is refining. The pages of sites are refined to the best with the goal that they are not punished by the internet searchers. Presently since there are numerous essential words and numerous site pages for those single catchphrases. The web search tool robots then search for each one of those pages which have those decisive words yet with the most importance.SEO is further segregated in 2 parts, i.e.

1. On Page SEO

2. Off Page SEO

On page SEO is a process or a collection of all procedures done to do SEO on coding of that page itself. This includes:

• Title Tag Optimization

• Description Tag Optimization

• Keyword Tag Optimization

• Other Tags Optimization

• Image tag Optimization using title and alt text optimization.

• Adequate text on the page containing keywords to focus.

• Using heading tags where ever applicable.

• and more .. 

Off page optimization generally consists of 2 major constituents.

• Back links: That is how many websites and quality websites give your website a link back to increase the popularity of your website.

• Organizing proper hierarchy and connection of pages in the right manner and enabling maximum page encashment of that domain.

Look has never finished and will never end too; it is this inquiry that prompt Google turns into a super power on the planet and difficulties the station of the greatest players in the realm of machines and web like Microsoft and Apple. You are finished with one and it begins off with the other. For the individuals who are on otherworldly ways, they have the journey to know the genuine truth. They need the significance of one thing or idea and after getting a reply; it leaves with the conception of an alternate and afterward the other, and afterward the following et cetera. For the time a mystic even discovers God, I am certain he might inquire as to why God? The hunt proceeds interminable. 

In today's reality, we have the web search tools, which are doing extraordinary by sorting out the world information in a highly composed way to help satisfy the inquiry of a lot of people in whatever viewpoint they come in scanning for. Be it a solution for their journey to life or an administration or an item or a producer of a machine, or a cure for an infection et cetera. Individuals go on the web search tools to get the responses and assets for the same. 

Prior it was outlining site to a great format, then came the time for sufficient utilities on the web utilizing great web improvement and now it is the website streamlining which is obliged to get the sites or pages up on the web index positioning pages.  

There are different SEO organizations on the planet. Get an arrangement of SEO organizations in India from Placeontop.com which additionally serves as web architect in Delhi.